Before It's Made - A Primer on the Biz Behind the Digital Biz

TIFF Kids - Industry Programming

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International leaders in the digital media, educational game and broadcast fields will discuss the preparation, process and production elements that must be combined in order to deliver projects that resonate with parents and children.
You've got a great idea for an app/ game/ interactive project, but before you can start building it, you've got to create the foundations. What are the fundamentals in research, education and design that you should consider before making the leap into production? What partners should you have on board, and how important is working with established broadcasters and brands in the digital sphere? This panel of international leaders in the digital media, educational game and broadcast fields will talk about the preparation, process and production elements that must be combined in order to deliver projects that resonate with parents and children.

Guest Biographies

    • Dave Brown
    • Dave Brown currently manages YouTube Partnerships for TV and Film content at Google Canada. Previously, he worked in a corporate development capacity at Research in Motion, where his focus was technology licensing, strategic investments and acquisitions. A wireless industry veteran of more than eight years, he has previously held business development positions with TELUS Communications and mobile technology startup MyThum Interactive Inc. He is also a mentor at the Toronto-based startup incubator INcubes.
    • Andrew Fisher
    • Andrew Fisher is the Executive Vice President of Wesley Clover International, where he manages a portfolio of assets in the technology and media sectors. Prior to his work with Wesley Clover, Fischer co-founded NewHeights Software Corporation, where he managed Service Provider and Large Enterprise accounts globally. A honours graduate from the University of British Columbia, Fischer studied economics, computer science and engineering. He is currently an active board member and Executive Producer for Glitchsoft Corporation, March Entertainment, Solink Corporation, Martello Solutions and National Angel Capital Organization. He also serves as a media chair for the Canadian Department of Foreign Affairs and International Trade and as an advisor to The National Research Centre Industrial Research Assistance Program.
    • Juliet Tzabar
    • Juliet Tzabar is Managing Director at Plug-in Media, which she has worked to establish as one of the UK's leading digital agencies. She has served as Executive Producer for Plug-in's three BAFTA-winning productions Big and Small Online, ZingZillas: The Big Coconut Adventure and Psychoville, and has also spearheaded the company's move into IP development. Following an early career in the art department of television drama productions, Tzabar moved into interactive content in 2000, where she has specialized in delivering projects with a broadcast tie-in and with a focus on the children and families audience. Over the years she has produced award-winning interactive content for many of the world's biggest children's brands, including Sesame Street, Tree Fu Tom, Octonauts, Bob the Builder and Teletubbies. In 2011, Tzabar was shortlisted for the Women in Technology Entrepreneur of the Year award. She also serves on the committee of the UK's Children's Media Conference.
    • Carly Shuler
    • Carly Shuler, Strategy Lead, PlayScience, is passionate about the magic that happens when fun, research, and education converge, and is dedicated to working on quality children's products that inspire thought and creativity. Throughout her career, Shuler has worked with a host of children's media and entertainment groups, and brings over 10 years experience in the children's media and toy industry. Most recently, Shuler led numerous industry-focused initiatives at The Joan Ganz Cooney Center at Sesame Workshop, with a particular focus on consumer trends, informal learning and mobile devices. Prior to this, she began her career in marketing and product development at Spin Master Toys. Shuler holds a Master's degree in Technology, Innovation, and Education from the Harvard Graduate School of Education where she studied how media and technology can be used to educate children effectively. She also holds a Bachelor in Commerce from McGill University. Shuler frequently tweets, blogs, and speaks at conferences worldwide on the topic of children's informal learning through technology.