Marketing Children's Entertainment Properties: Building Your Audience on Various Platforms

TIFF Kids - Industry Programming

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Learn about latest trends, challenges and success stories in content and marketing strategies for children's entertainment.
Content strategy and marketing in children's entertainment today are converging on new platforms that engage new audiences. Learn about latest trends and success stories in content and marketing strategies for children's entertainment. How do children's entertainment creators and brands connect with the ME2 generation and their parents? What new innovations are possible with digital platforms today? How can marketing for family audiences complement content strategy? Is there such a thing as too much marketing?

Guest Biographies

    • Russel Ward
    • Russell Ward is Vice-President, Marketing for TELETOON Canada Inc. He is charged with overseeing TELETOON Canada's consumer and trade marketing efforts and the development of the company's eight brands (TELETOON, TÉLÉTOON, TELETOON at Night, TÉLÉTOON la nuit, TELETOON Retro, TÉLÉTOON Rétro, Cartoon Network and Adult Swim), as well as identifying new opportunities for TELETOON Canada and leading the development of key research to track and build the market performance of the networks. Prior to joining TELETOON, Ward spent over seven years with Astral, serving most recently as Director, Consumer Marketing, Astral Television Networks. He played an integral role in the launch of Playhouse Disney and has been responsible for numerous award-winning campaigns and initiatives. A recipient of a MBA from the Schulich School of Business, York University, Ward is a current member of the Cable Television Administration and Marketing Society (CTAM), the Network Consumer Marketing Council, and is a board member of Concerned Children's Advertisers (CCA).
    • James Milward
    • James Milward is the founder of the Emmy Award-winning interactive agency, Secret Location, and a regular speaker on the merging worlds of digital advertising, interactive entertainment, and transmedia. In just five short years and with a team of thirty, Milward has grown Secret Location into a bustling agency with a stellar reputation as one of the top digital entertainment agencies in the world. Secret Location not only develops brand and entertainment work, but also creates its own original venture-funded technology IP. He is a regular speaker at international conferences around the world including: SXSW Interactive, FITC, nextMEDIA, the Banff World Television Festival, Realscreen, Kidscreen, FNC Montreal and meshmarketing. He also serves on the digital advisory board of the Academy of Canadian Cinema & Television, Strategy Magazine's AToMiC Summit, The Playback Summit, and nextMEDIA. Milward has worked extensively in TV commercial production and documentary film, prior to defecting to the dark arts of interactive.
    • Noam Dromi
    • Noam Dromi is a writer, producer, marketing executive and digital strategist, specializing in transmedia content development for corporations, brands and entertainment companies. Dromi is the President of the social media agency New Medici, where he and his team develop campaigns for a wide range of media, technology and consumer brand clients. He serves concurrently as digital media strategist for Alcon Entertainment, whose projects include The Blind Side, The Book of Eli, and Dolphin Tale). Dromi co-wrote the $100 million-grossing 2011 film Dolphin Tale, starring Morgan Freeman, Harry Connick Jr. and Ashley Judd.