Packaged Goods Spotlight: Director X and the Rascalz present "Northern Touch" 15th Anniversary

Series - Packaged Goods

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Due to unforeseen scheduling conflicts, this Packaged Goods special event scheduled on Wednesday, October 23 at 7pm has been cancelled. We apologize for any inconvenience.

Fifteen years after the release of "Northern Touch," this Packaged Goods special event brings Director X onstage to discuss that memorable video and the evolution of his career, which took him from MuchMusic intern to award-winning music video and commercial director.

In 1998, the young director Little X helmed the video for the track "Northern Touch" by groundbreaking Canadian hip-hop group the Rascalz. One of the first Canadian hip-hop tracks to crack the national Top 100, "Northern Touch" not only launched a new era of Canadian hip hop but marked the beginning of an incredibly successful music video career for Little X, who — now rechristened Director X — has gone on to direct clips for such artists as Jay-Z, Kanye West, Rihanna, Drake, Nelly Furtado, Nicki Minaj, Kardinal Offishall, Usher, Alicia Keys, Nelly Furtado and Justin Bieber.

Fifteen years after the release of "Northern Touch," this Packaged Goods special event brings Director X onstage to discuss that memorable video and the evolution of his career, which took him from MuchMusic intern to award-winning music-video and commercial director. Director X will also be joined by members of the Rascalz to reflect on the success of "Northern Touch" and the track's impact on Canada's then-nascent hip-hop scene.