Targeting young people can be a gold mine for advertisers, but it is always a delicate undertaking: the rules and regulations around pitching to children are stringent. This edition of Packaged Goods will look into what works and what doesn't, what's allowed and what's not when marketing to kids, and the equally tricky task of using kids to market to adults.
This edition of Packaged Goods digs deep into Asian short form creativity, with a particular view to China’s rising creative class.
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