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Gael Garcia Bernal stars as a savvy young ad exec in 1988 Chile who is recruited to craft the political opposition's publicity campaign when the rule of dictator Augusto Pinochet is put to a national plebiscite.
2013 Academy Award® Nominee, Best Foreign Language Film
Official Selection, Toronto International Film Festival 2012
In 1988, succumbing to international pressure, General Augusto Pinochet's regime in Chile called for a national referendum on the proposal to extend the dictator's presidency a further eight years. The ballot presented two choices: Yes (extend Pinochet's rule) or No (no more Pinochet). Much of the population believed that the referendum would be rigged, and was merely a front to placate the international community; many others felt that participating in the referendum would legitimize it. Recruited by the "No" side to design their campaign strategy and make use of their designated fifteen minutes per day of airtime, savvy adman René Saavedra (Gael García Bernal) realizes that not only do they have to convince voters to vote "No" — they also have to convince the disparate, isolated segments of the population to go to the polls in the first place. As the "No" campaign begins to gain ground, the tension begins to mount as Saavedra and those in the opposition begin to receive death threats. With No, director Pablo Larraín completes his trilogy on the rise and fall of the Pinochet dictatorship, a regime toppled by its own cynical democratic farce which unwittingly released the real democratic yearnings it had managed to suppress for so many years. Engaging, suspenseful and breathlessly paced, No is both a tense political thriller and a vibrant document of Chile's triumphal return to democracy.