BlackBerry People's Choice Award Image
The Concept:
a celebration of film projection, participation, and life as film.

This year's People's Choice Award was created by the BlackBerry® design team.

Crafted from a solid block of aluminum, this trapezoidal prism contains a miniature theatre. Chrome, red and black finishes differentiate each of the BlackBerry People's Choice Awards

image of all BlackBerry awards
BlackBerry also designed the Documentary (red) and Midnight Madness (black) Awards.

By looking through the viewfinder, you will see a still from the winning film on a scale-model theater screen

image of BlackBerry Award viewfinder