Words seem evasive when talking about Corey Adams and Alex Craig's Machotaildrop. This movie is trippy voyage through the visually fantastical and stylized world of mega skating brand, Machotaildrop.

Covered with trinkets and taste that immerse the palette of an 80's child like me in excitement, this film is a commentary of our obsession to commodify our souls to seek 15-minutes of fame. SHOUT OUT: we often seem to forget that when we endeavour for the spotlight, it tends to fade quicker than it burns bright. Today's celebrities satisfy the public's interest equally by succeeding and plummeting to disgrace.

Young and ambitious, Walter Rhum strives to be the next big thing in the skating world. Though his skills are not exceedingly fabulous, his drive to be someone is inherent and fiery. Reminiscent of Charlie's golden tickets from Willy Wonka to enter the chocolate factory, Walter sends a video of himself to Machotaildrop wrapped in a golden spray painted package. Before he can spell ‘F-A-M-E' he is invited to the mysterious castle where all the Machotaildrop branding magic happens!

The world that opens up to Walter is full of characters that wear costumes rather than clothes, and seem more fictional than factual in the context of reality. Characters like the Baron, a former glorious high-wire walker who is now confined to a stale wheelchair, and the sinister and sly Dr. Manfred who darkly craves fame himself.

If you are looking for something abstract, strange, full of social commentary with some good uncomfortable laughs, this film is for you. Machotaildrop is like taking a reckless ride on a skateboard and realizing when you reach the end, youth is fleeting and fickle and idols are as replaceable as brands.

So look out all you Quicksilver wearers, your clothes will one day too be out of style and passé. I advise to always keep retro within reach.

Catch the last screening of this film at AMC 7 on Friday, September 18th at 9pm.